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How Lazyslate managed to quadruple its Revenue from a channel

About Lazyslate

Lazyslate is a new-age legal solutions platform which provides incorporation, agreement drafting, taxation and other such legal services to startups. As the legal field is run by traditional methods is often hesitant to new technology, it struggled initially to find the right audience.

Objective

Lazyslate aimed to:

    • Increase brand awareness among startups and entrepreneurs.
    • Identify the most compelling ad hooks that resonate with a startup audience.
    • Drive more leads for their legal services with efficient ad spend.

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Challenges

  • Existing ads lacked engagement and struggled to communicate Lazyslate’s comprehensive service offerings.
  • Difficulty in testing and optimizing creative variations due to limited in-house resources.
  • High customer acquisition costs (CAC) due to low ad performance.

Our Strategy

  • Multi-Hook UGC Approach:
    • Developed multiple UGC-style ad creatives highlighting different aspects of Lazyslate’s services:
      1. Speed and simplicity of incorporation.
      2. Testimonials from startup founders.
      3. Cost-effectiveness and expert guidance.
      4. Stress-free compliance management.
    • Each video had a unique hook, such as pain points (e.g., “Avoid compliance headaches”), success stories, or quick service demos.
  • Simultaneous A/B Testing:
    • Ran multiple versions of the ads simultaneously to collect performance data.
    • Analyzed metrics like CTR, engagement rates, and lead conversions to identify the best-performing hooks.
  • Dynamic Scaling:
    • Shifted ad spend in real-time toward top-performing creatives, ensuring budget efficiency.

Results

  • Lead Generation: Generated 200% more leads compared to previous campaigns.
  • Engagement Growth: CTR increased by 70%, with the top-performing ad hook driving a 4x higher engagement rate.
  • Conversion Rate: Landing page conversions improved by 40%, attributed to the clarity of ad messaging.
  • Cost Savings: Reduced CAC by 35% by reallocating budget to high-performing ads.
  • Brand Visibility: Significant increase in brand awareness among startups, reflected in a 50% rise in organic website traffic.

Conclusion

Lazyslate is a new-age legal solutions platform which provides incorporation, agreement drafting, taxation and other such legal services to startups. As the legal field is run by traditional methods is often hesitant to new technology, it struggled initially to find the right audience.

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